Register Register for webinar

The Anti-Boring Formula™ 

Create a Brand Story That Sells Without the Fluff

Thursday,
15 May 2025

12:00 London,
UK

Webinar lasts
1 h. 30 min including Q&A

Storyfit webinar

Thursday,
15 May 2025

12:00 London,
UK

Webinar lasts
1 h. 30 min including Q&A

Join this 60-minute webinar to discover how Fast, Human, No-Fluff storytelling can transform your marketing from forgettable to unforgettable

✅ Get the 4-step Anti-Boring Formula™ to create a clear brand story that sets you apart.
✅ Human‑first messaging framework that builds real connections (no more jargon!)
✅ A "No‑Fluff Checklist” to keep your marketing razor‑sharp and conversion‑focused.

 

 

Book your spot

👋🏻Drive sign‑ups, sales, and loyal followings without resorting to hype 👋🏻 👋🏻Drive sign‑ups, sales, and loyal followings without resorting to hype 👋🏻

StoryFit Webinar



L83A4426_600

The Anti-Boring Formula™ That Changes Everything

Imagine having absolute clarity about what makes your brand special. Not just on paper, but in a way that instantly connects with customers and makes them think: 

 

"This is exactly what I've been looking for."

This isn't just a nice theory, it's exactly what happens when you implement the Anti-Boring Formula™.

Take one of my client like the fitness brand who was drowning in a sea of sameness all saying the same things. After applying my framework, they transformed their messaging from forgettable to unforgettable.

Within just 3 months,  their sales increased by 37%.

Another business owner who struggled for months with "marketing paralysis" finally broke through after my session. "For the first time," he told me, "I can explain what I do in a way that makes people lean in instead of zone out."

The difference? A clear, human story that actually means something to their audience.

The Anti-Boring Formula™ isn't about fancy jargon or complex frameworks. It's about stripping away the noise and focusing on what matters:

Fast. Human. No-Fluff. Because boring is a crime.

In just 60 minutes, you'll discover the 4-step system that turns marketing chaos into clarity and indecision into action.

From Overthinking to Overdelivering: The Anti-Boring Formula™ Changes Everything

brand_story_

Does your marketing sound like a spec sheet or features over feeling? Well, your potential clients might be zoning out.

heart_soul

You know your brand has heart and soul, but your marketing sounds like every other “me‑too” competitor. 

light

You pour money into facebook ads that barely shift the needle because they talk about “what” you sell, not “why” your customers should care.

At the end of the webinar you will  get a FREE PDF copy of my book, 🎁 “Not Another Pair of Shoes”—a guide to building a brand story and purpose that actually stands out.

Gift

Webinar Speakers

Alex Novicov
Alex Novicov / No Fluff Brand Storyteller, Author, Recovering People Pleaser, Endurance Runner & Fitness Enthusiast
Fido
Top Secret Guest Speaker

Happy Rebels

David Bone 

Camino Ultra: Co-Founder


 

David Bone 

Camino Ultra: Co-Founder


 

David Bone 

Camino Ultra: Co-Founder


 

More Happy Rebels

MariAnne White

Alex’s workshop was an amazing and eye opening experience.

MariAnne White

Marketing @
QATAR Airways

Danae Kousiappa

Alex is a fantastic speaker, active listener, and a wonderful person.

Danae Kousiappa

Event Manager

Polis Koudounas

Alex’s workshop gives a wake up call. The delivery is well balanced between messages and case studies.

Polis Koudounas

Director
kayray

The webinar will be held on Thursday,
15th May 2025 @12:00

I'm excited to meet you on Zoom.